An SEO roadmap your team can actually use
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SEO Strategy
Connect search visibility to business outcomes. Build an SEO strategy around traffic, customers, revenue, and the work that moves your business forward.
Start here.
POLICREW / SEARCH INTELLIGENCEFIG. 01
What’s really ranking?↵
All resultsImagesVideos
01 / GUIDEThe answer starts here.
02 / COMPARISONLook beyond the keyword.Intent signal ↗
03 / RESOURCEEvidence. Then strategy.
+READ THE
RESULTS.Find the
opportunity.Less guessing.
Better decisions.
RESULTS.Find the
opportunity.Less guessing.
Better decisions.
QUERY → EVIDENCE → ACTIONAnatomy of a SERP
SEO Strategy
How to Use SERPs to Build a Better SEO Strategy
Keyword tools tell you what people search for. SERPs show you what Google thinks they want. Here’s how to turn search results into a better SEO strategy.
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01
Technical SEO
Crawling, indexing, site architecture, Core Web Vitals, JavaScript SEO, structured data, and technical audits.
02
Keyword Research
Search intent, keyword discovery, competitor research, topical maps, and opportunities competitors miss.
03
Content SEO
Content strategy, topical authority, briefs, optimization, pruning, and updating the content you already have.
04
AI Search
AI Overviews, ChatGPT, Perplexity, citations, brand mentions, and how AI is changing search visibility.
05
Link Building
Backlink analysis, digital PR, link acquisition, competitor research, and what makes a link valuable.